If you were following any mainstream news outlet on Friday, you saw/heard/read about Facebook's latest about face on the content they serve up to your News Feed. Less brand and news info, more content from your friends and family. If you're a small business, large business, NFP, or organization, you might have panicked, and wondered, "Well, is this really worth it?" The very short answer is: yes, Facebook is still worth it. The ...

“Making art, good art, is always a struggle. It can make you happy when you pull it off. There’s no better feeling. It’s beauteous. But it’s always about hard work and inspiration and sweat and good ideas.” – Damien Hirst, British Artist Every time we go out to a new restaurant, my husband always asks, “do you know what you’re going to get or have you just been looking at the ...

Brands should be fluid and speak to your audience. Often times, brands need to be changed in order to suit the times. MorningStar Media Group is no different in this case, and when talking about development of a new website, it was brought up that a new logo would help to further this new look of the MorningStar brand and make it more recognizable to clients. When I was given the ...

Not so often anymore, but from time to time, I’m asked if I use a tripod for my photography assignments and the typical answer is that it all depends on what I’m shooting. Roughly 90% of the time all the assignments are done handheld, but every so often you’re glad you packed it along. There’s a couple of different reasons why it’s good to have a tripod along on your assignments. ...

Whether you’ve been thinking about starting an Instagram account for a while, or you started one a while ago, there’s some basic tips that every Instagram account user can review to make sure your profile is set up to share your brand and message the best way possible. Before we talk about how to boost up your Instagram profile, let’s talk about why you might want to have a profile on ...

For a while now, my friend has been blowing my mind with her photography. Her ability to use completely natural lighting to create dynamic images was off the charts. I couldn’t wrap my head around how she was able to perfectly light her subject, while every time I tried, I’d get multiple shadows and odd skin-tones. I had given up for awhile until speaking with one of our designers about ...