All we read about is how digital advertising is the wave of the future. The unfortunate part for many is that it isn’t part of their marketing future. You know you need to begin to advertise in the digital media but you’ re not sure how or where to even start. Find your guy/gal. Take time and find the right person to offer you guidance and assistance. Don’t find the person ...

Take a minute and at look at the numerous food blogs and Instagram accounts that highlight the wonderful world of food. From professionals with food stylists that make sure the mustard to ketchup ratio is just right to the travel blogger that makes sure that they capture each dish that they’ve enjoyed during their exotic trip, “eating with your eyes” is just par for the course. Photographing recipes is almost ...

After weeks of back and fourth with your marketing agency you’ve finally approved the PERFECT logo for your new company. You have a laundry list of items you want created with your new look and can’t wait to start. However, a feeling of panic arises while opening the finalized folder when you find there isn’t just one logo but SEVERAL logo files all with names you’ve never seen before. RGB? CMYK? ...

If you are starting to learn digital advertising, the jargon and excessive use of acronyms can become overwhelming and confusing. There are many things that have contributed to this over-complication, including: the incredibly fast growth of the industry, terms being adapted from traditional advertising, and the many different platforms have different definitions for the same term. This post is meant to serve as a very introductory glossary for online advertising ...

Here’s a little known fact about all of us at MorningStar: We love dogs. Basically, we’re running at a 1:1 dog to human ratio around here, and our dogs range in size from a 2.2 lb. Chihuahua to an 85 lb. Goldendoodle named Leroy. And, what’s even cooler is that our MorningStar dogs often make visits into the office to say hi! We’re so excited to share that we have a new ...

For anyone that’s ever taken a writing class, you’ve likely heard of the dreaded “Writer’s block.” That moment when you’re sitting in front of a blank Word document, and there’s nothing that’s coming to mind. In grade school and through college, all of my writing classes took a really traditional approach: come up with your idea, outline it, and then start writing. While this certainly works for research reports like the ...