Special thanks to everyone who attended our recent Facebook advertising seminar for the Kishwaukee Women's Network!  When it comes to Facebook advertising, there is more than just the blue Boost Post button on each of your posts. You can laser target, get incredible knowledge on your visitors, and have a nimble medium to get your message out. Facebook advertising allows you to get the word out, create relationships, and increase your ...

One of the strongest ways to get traffic to your website is through a strategic, laser targeted digital marketing campaign. Digital campaigns vary - from Google search campaigns to display campaigns to retargeting to video pre-roll - and each works in tandem with targeting, strategic ad copy, and budgeting to help drive traffic to your site. In 2016, MorningStar Media Group developed an award-winning* strategic digital marketing campaign for Tea Leaves ...

If you were following any mainstream news outlet on Friday, you saw/heard/read about Facebook's latest about face on the content they serve up to your News Feed. Less brand and news info, more content from your friends and family. If you're a small business, large business, NFP, or organization, you might have panicked, and wondered, "Well, is this really worth it?" The very short answer is: yes, Facebook is still worth it. The ...

“Making art, good art, is always a struggle. It can make you happy when you pull it off. There’s no better feeling. It’s beauteous. But it’s always about hard work and inspiration and sweat and good ideas.” – Damien Hirst, British Artist Every time we go out to a new restaurant, my husband always asks, “do you know what you’re going to get or have you just been looking at the ...

Brands should be fluid and speak to your audience. Often times, brands need to be changed in order to suit the times. MorningStar Media Group is no different in this case, and when talking about development of a new website, it was brought up that a new logo would help to further this new look of the MorningStar brand and make it more recognizable to clients. When I was given the ...

Not so often anymore, but from time to time, I’m asked if I use a tripod for my photography assignments and the typical answer is that it all depends on what I’m shooting. Roughly 90% of the time all the assignments are done handheld, but every so often you’re glad you packed it along. There’s a couple of different reasons why it’s good to have a tripod along on your assignments. ...