Due to an expansion in their firm and welcoming a new partner, a rebranding was necessary. The practice had a phenomenal reputation and extremely strong community awareness; therefore changing the name, logo, and all of the supporting collateral and marketing material was going to require a thoughtful approach.
Prior to the rebranding, this client had launched an updated website that was built in WordPress and used full width images, responsive design, and graphic elements in the navigation. The site was technically up to date and as a result, our website developers were able to simply re-theme the site rather than launching a whole new website. This saved the client considerable time and expense.
Prior to the rebranding, this client had launched an updated website that was built in WordPress and used full width images, responsive design, and graphic elements in the navigation. The site was technically up to date and as a result, our website developers were able to simply re-theme the site rather than launching a whole new website. This saved the client considerable time and expense.
Our designers modernized the color palette and the logo, while maintaining elements of the logo to help communicate the continuity of the practice. The “T” pillar element in the logo was present in the old logo and represented the founding partner, Rick Turner. Our designer added the scrolling “S” to represent the new partner Alice Sackett. While the logo is clearly more modern, there is still a comforting familiarity with the branding for previous clients and the community.
"It really is about relationships: over many years and in transitions in our law practice, the relationships with the creative individuals at MorningStar Media have been the best part of our marketing strategy. They have a feel for what we are trying to establish as our firm identity, and it is a little unique in that we concentrate in certain practice areas of injury law. MorningStar's personal approach and unique ideas in print and digital media help us to present our firm uniquely, and not just a remake of a canned industry ad campaign."
Rick Turner, Turner & Sackett Law Offices
220 S. California Street | Sycamore, IL 60178 | Phone: (815) 899-0150
