MorningStar and Sauber Manufacturing have a long history together as the two companies worked together to improve Sauber’s graphic standards and boost its brand identity while preserving its well-known logo.
MorningStar’s design for the new Sauber website dramatically affected the manufacturing business’ image and accessibility. MorningStar designed a clever online counterpart to their printed catalog, adding dynamic content through video and search functions while saving Sauber thousands of dollars a year.
Before working with MorningStar, Sauber produced, printed, and mailed its own extensive product catalog to its customers and prospective customers. MorningStar supplemented the catalog with a clever online counterpart, adding a dynamic feature through video and search functions while saving Sauber thousands of dollars a year.
Our website is rather complex, and MorningStar took great care in presenting the large volume of information in a thoughtful and calculated manner. Everyone is fact-finding online today, so ease of use is paramount. The content presented on our site is used as much internally as it is externally, so it’s a winning tool for both sets of customers!
Mike Blaser, Marketing Manager, Sauber Manufacturing
220 California Street | Sycamore, IL 60178 | Phone: (815) 899-0150
