January 19th, 2021

Often times we come across websites that are not user-friendly, are hard to navigate, and have lack of interest in design.

Here are five key things to remember when designing a website or to look for when having a site designed for your company.


Targeting the audience.

Does the design target the client’s audience? Client’s brand? Client’s target age and style? All of these are important to keep in mind while designing the overall layout and color scheme. Also, create a focal point where the audience needs to go. Use calls-to-action to drive your audience throughout the website.

Less IS more!

It’s easy to add too much to your site. But less IS more. Try not to overcrowd the design with too many images or too much content. With too much going on, it’s hard to focus your audience. When someone visits your site, you want your design to draw that viewer in, and your callouts and navigation need to be clear and concise. This will help steer the viewer in the appropriate direction and not overwhelm them. Another helpful hint when designing is to keep image file size in mind. Larger background images will slow down your site’s loading time and potentially frustrate your audience, so try to keep them, and all images on your site, under 1 MB.

Fonts.

Fonts are key! Sizing, typefaces, and placement will make or break a design. Don’t use too many fonts. Ideally 2-3 fonts work best. One for the main headings, another or the same for sub-headings, and a third for the body text. Designs look more polished, professional, and easier to read when sites use just a couple select, consistent fonts. Sizing is key, too! The size should not take up so much room so it becomes difficult to navigate through the site. On the other side, making text too small will make it illegible. Lastly, always remember the size of the fonts should reflect the importance of each element to show an order of hierarchy and easy navigation.

Is it mobile-friendly?

In today’s world, having a website look good on mobile is not enough. It NEEDS to be functional on all devices as well. The audience most likely is on-the-go and wants the information they need right away. The best thing to do is to consider the amount of content, have key tools to get right to the main points on smaller devices through responsive development. This will keep the audience satisfied and less frustrated.

SEO!

What is this phrase SEO we hear so often? Search Engine Optimization. It is important to make sure websites are searchable by search engines, like Google. Having an easy-to-read, trustworthy website and lower loading times will help improve the SEO. But that is just touching the surface of SEO. Amount and quality of live content, meta data, alt tags on images, keyword research and more go into effective SEO. Keeping all of this in mind before starting your design layout will create better end results for all!

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