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The Times They Are A Changing…

All we read about is how digital advertising is the wave of the future. The unfortunate part for many is that it isn’t part of their marketing future. You know you need to begin to advertise in the digital media but you’ re not sure how or where to even start. Find your guy/gal. Take time and find the right person to offer you guidance and assistance. Don’t find the person ...

The Culinary Arts From Behind the Glass

Take a minute and at look at the numerous food blogs and Instagram accounts that highlight the wonderful world of food. From professionals with food stylists that make sure the mustard to ketchup ratio is just right to the travel blogger that makes sure that they capture each dish that they’ve enjoyed during their exotic trip, “eating with your eyes” is just par for the course. Photographing recipes is almost ...

Logo File Types & Why They Matter To Your Business

After weeks of back and fourth with your marketing agency you’ve finally approved the PERFECT logo for your new company. You have a laundry list of items you want created with your new look and can’t wait to start. However, a feeling of panic arises while opening the finalized folder when you find there isn’t just one logo but SEVERAL logo files all with names you’ve never seen before. RGB? CMYK? ...

10 Terms To Learn Before Your First Digital Advertising Campaign

If you are starting to learn digital advertising, the jargon and excessive use of acronyms can become overwhelming and confusing. There are many things that have contributed to this over-complication, including: the incredibly fast growth of the industry, terms being adapted from traditional advertising, and the many different platforms have different definitions for the same term. This post is meant to serve as a very introductory glossary for online advertising ...

Say Hello To Rose!

Here’s a little known fact about all of us at MorningStar: We love dogs. Basically, we’re running at a 1:1 dog to human ratio around here, and our dogs range in size from a 2.2 lb. Chihuahua to an 85 lb. Goldendoodle named Leroy. And, what’s even cooler is that our MorningStar dogs often make visits into the office to say hi! We’re so excited to share that we have a new ...

Writer’s Block Is A Real Thing

For anyone that’s ever taken a writing class, you’ve likely heard of the dreaded “Writer’s block.” That moment when you’re sitting in front of a blank Word document, and there’s nothing that’s coming to mind. In grade school and through college, all of my writing classes took a really traditional approach: come up with your idea, outline it, and then start writing. While this certainly works for research reports like the ...

Giving Back

One of the things we are most proud of at MorningStar is the ability that we have to give back to our community. If you happened to see this post a couple of weeks ago, you’ll know just how much giving back to where we live and work is important to us! That’s why we were honored to recently support Safe Passage with their First Annual Love Over Violence Event, which ...

Transitioning From Student To Professional

Change is scary, there’s no denying it. I started going to school when I was five years old. By the time it was all said and done, I had attended school from the age of five to twenty-two years old. That’s seventeen years of school. Graduating and entering the workforce was the biggest change I’d ever experienced. Fear was inevitable: will I have the design skills, the confidence, the work ...

MorningStar Media Group Receives 2018 Chamber Champion Honor

It's a great feeling when the work and commitment to your community is recognized and celebrated! Just like it was at the 103rd Annual Meeting for the Sycamore Chamber of Commerce, held on Thursday, January 31, 2019. The MorningStar team was awarded with the 2018 Chamber Champion Award, which recognizes a Chamber Member Business that has an outstanding relationship with the Chamber and contributes significantly to the community as a whole. ...

Beyond The Boost Post Button: A Tutorial

Special thanks to everyone who attended our recent Facebook advertising seminar for the Kishwaukee Women's Network!  When it comes to Facebook advertising, there is more than just the blue Boost Post button on each of your posts. You can laser target, get incredible knowledge on your visitors, and have a nimble medium to get your message out. Facebook advertising allows you to get the word out, create relationships, and increase your ...

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