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Five Key Elements of Designing Websites

Often times we come across websites that are not user-friendly, are hard to navigate, and have lack of interest in design. Here are five key things to remember when designing a website or to look for when having a site designed for your company. Targeting the audience. Does the design target the client’s audience? Client’s brand? Client’s target age and style? All of these are important to keep in mind while designing the ...

A Camera Comparison

While interning in Oklahoma, I decided to purchase my very first camera. After all, if I was going to be a world-class film editor, I was going to need the footage to work with. What better way than to shoot it myself? Enter the Blackmagic Pocket Cinema Camera (BMPCC). I still own and love this camera, but experience has taught me that it’s an absolute pain to get the content ...

How to Stay Motivated Working from Home

Many of us have had to adjust our working environments in the past year. Working remotely has become a norm to many, and has given us many perks such as no commute, more time at home with the kids, and no loud work distractions. However, over time it can wreak havoc on your overall work productivity and health, especially if you’ve been doing it for a long time. In order ...

Creative Block

Everyone has heard of writer’s block: knowing what you want to say, but not being able to put it in words. Creative block is the designer’s equivalent. You have a project that needs completing and you’re stuck—everything you layout looks blah, the words just look wrong on the page, or you’re staring at a stark white document and nothing comes to mind. Creative block is the last thing you need ...

Any Page a Home Page

Times are different in 2020. We are spending a lot more time at home than usual. As it is still unsafe to venture outside, much of our time is spent watching Netflix, playing video games, and browsing the web. That means more people are looking at your website than ever before. Customers that might normally shop in your store are now looking to buy your products online. What will they see ...

The Security Basics Of Facebook Business Pages

One of the things that I enjoy most about my role here at MorningStar is being able to help our clients gain confidence in, and understand more of the inner workings of Facebook. Nearly everyone that we work with has a personal Facebook account that they check on a regular basis, to keep up with friends, family, and what’s going on in their community. But, what many don’t have experience ...

The Times They Are A Changing…

All we read about is how digital advertising is the wave of the future. The unfortunate part for many is that it isn’t part of their marketing future. You know you need to begin to advertise in the digital media but you’ re not sure how or where to even start. Find your guy/gal. Take time and find the right person to offer you guidance and assistance. Don’t find the person ...

The Culinary Arts From Behind the Glass

Take a minute and at look at the numerous food blogs and Instagram accounts that highlight the wonderful world of food. From professionals with food stylists that make sure the mustard to ketchup ratio is just right to the travel blogger that makes sure that they capture each dish that they’ve enjoyed during their exotic trip, “eating with your eyes” is just par for the course. Photographing recipes is almost ...

Logo File Types & Why They Matter To Your Business

After weeks of back and forth with your marketing agency you’ve finally approved the PERFECT logo for your new company. You have a laundry list of items you want created with your new look and can’t wait to start. However, a feeling of panic arises while opening the finalized folder when you find there isn’t just one logo but SEVERAL logo files all with names you’ve never seen before. RGB? CMYK? ...

End Points As Starting Points

Ok, you have multiple WordPress websites that accomplish a common business goal, but each site is different enough to warrant it’s own WordPress install. For example, you are a health care provider that just launched a dedicated WordPress website for the purpose of marketing to potential nursing candidates. You, of course, post various news stories promoting the new website on your main site, driving traffic to the smaller nursing recruitment ...

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