NIU Special Giving Brochure – Graphic Design
Objectives
Northern Illinois University needed a print piece they could send out to alumni to request donations. They wanted to appeal to potential donors of all ages, so they asked that we find a balance between traditional and modern elements in the design.
Outcomes
The designer made the giving campaign slogan, “Our strength is you”, the central focus of this graphic design piece. Using this text, she created a circular theme that runs throughout to emphasize the cyclical relationship between a university and its graduates. The unconventional square shape of the brochure counters the radial pattern and adds interest. NIU’s trademark colors, cardinal red and black, are used on every page to cultivate alma mater pride. The interaction between photos and graphic design creates a layered effect, and antique bordering and ribbon headings add a classic accent.
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