• Advertising
  • Web & UI Design
  • Web Development
  • Branding
  • Branding
  • Video & Photo
  • Advertising

Overview

The relationship between Mercyhealth and MorningStar Media Group has been a long-standing one, with an emphasis on strategic collaboration to achieve website, video production, and social media marketing goals. With a significant healthcare system merger in their sights, Mercyhealth has looked to MorningStar to help ensure a seemless brand transition, brand consistency, and quality interactive marketing initiatives for this multi-location healthcare system.

Mercyhealth’s web presence goes well beyond their primary site, mercyhealthsystem.org. It is a coordinated effort across dozens of sites to be sure that the messages of the comprehensive health system, with a brand new expanded presence in Rockford Il., is communicated effectively and efficiently. As a key partner of Mercyhealth we too embrace their mantra, “A passion for making lives better” in order to help bring their vision to their existing and future patients in the Midwest.

MorningStar Media Group works as an extension of the Mercyhealth marketing team, executing an established set of brand standards across a variety of media to a wide target audience to ensure a consistent look.

Consistency is key for any brand, but especially for one that is looking to merge two entities into one new, cohesive brand. MorningStar Media Group has been a key player in helping to ensure the Mercyhealth brand is represented accurately throughout all graphic design executions. Tom Jensen, Vice President, Mercyhealth

With a merger of two healthcare systems, MorningStar has helped Mercyhealth manage the process of organizing, creating, and executing content across the numerous social media accounts owned by the merging healthcare systems. This has been a truly collaborative effort, with MorningStar acting as a strategic partner with the entire Mercyhealth marketing team.

As a multi-location healthcare system, Mercyhealth relies on video to help introduce and educate current and future patients to the physician partners, and to also feature the wide variety of care and treatment options available. MorningStar is a key partner with Mercyhealth, helping to tell their stories through professional video production.

I have worked with MorningStar on many projects over the years. The entire team provides exceptional results in all aspects of marketing development. I would recommend their expertise to anyone who is looking to advance their marketing efforts. Tom Jensen, Vice President, Mercyhealth

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