June 29th, 2016

No matter what size of business, social media marketing and strategy has become a critical must-have of any marketing plan. It’s undeniable the power that social media has to connect and inform target audiences of all ages, and how strong the medium is with influencing purchase decisions.

For any company who is interested in adding social media marketing to an annual marketing plan, it’s important to think about the strategy and execution in a much different way than how you use these platforms on a personal level. It’s key to remember that every post, image, and copy that is posted on business social media accounts are representing your brand, image, voice, and aesthetic. You can think about social media posts as the new in-person conversation with your target audience members.

The need to make sure that your social media is strategic and represents your brand is one of the many reasons why social media organization is so important. Organizing social efforts can be done in a number of ways using tools that work best for you.

The first step to organize your social media is to identify those channels you want to manage and that fit your industry. The list of options is endless, but many of our clients utilize Facebook, Twitter, Instagram, Google+, and blogs to help get their message out.

Once your social channels are identified, it’s necessary to figure out how you want your channels to work for you. It’s also important to remember each social media outlet can have a different strategy and objectives, based how the message is delivered. For example, Instagram is a visual social channel; for MorningStar Media, we use our Instagram account to showcase our photography and videography work, while we use our blog to deliver up-to-date marketing and brand management thought leadership content. Identifying how you want your social channels to work will help ensure content is relevant, focused, and consistent.

Next, it’s time to organize your efforts and develop a social media schedule, which can be created in a number of different tools. Excel, Evernote, or a simple Word document can all be used to develop and organize your monthly social media posts. It’s also important to take a look at your social media channel analytics to see when your follower base is most likely to engage with your page – which helps you determine the best time to post.

At MorningStar Media, we believe in making sure all marketing mediums work together. And, we understand many businesses find social media overwhelming, or just don’t have the time or expertise to develop a full social media strategy. That’s why MorningStar Media is here with the social media expertise, organization, and execution to help bring your social media plans to life.

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