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What’s The Fair Use?

When you consider the effect of social media on advertising, you obviously cannot ignore the role of online video. From YouTube, Vimeo, Facebook, Instagram, and everywhere in-between, hundreds of hours of video are uploaded to video-streaming services every minute. But what happens when your video is flagged for copyrighted content? It’s a new problem in some ways, and an old one in others. If you’ve been following the news lately, you ...

Organize Your Social Media Efforts

No matter what size of business, social media marketing and strategy has become a critical must-have of any marketing plan. It’s undeniable the power that social media has to connect and inform target audiences of all ages, and how strong the medium is with influencing purchase decisions. For any company who is interested in adding social media marketing to an annual marketing plan, it’s important to think about the strategy and ...

Project Management Tool Review

In order to remain competitive in all of the services we perform here at MorningStar Media Group, our team moves rapidly to complete projects. As the project manager for this small (but mighty) group of individuals, I know I can rely on our team to perform, but to help them stay on task, I knew we needed an update to our project managing software. Last year we began looking at different ...

Creative Marketing on Instagram

As we come to realize that we are in the “Golden Age” of social media, we also begin to understand how social media’s usefulness extends beyond just sharing pictures of our pets or reconnecting with long lost friends. Social media has become a marketing juggernaut – a place where a business can boost sales and acquire clients simply by posting photos of completed work. While Facebook will forever reign as social media ...

Your SEO: It’s Not the Mona Lisa

Back in college, I took an Art History course, like many of us do, to fill a humanities requirement. I can’t quote much from the class now, but one lecture seemed to land in my memory a bit more solidly than the others. A discussion on the Mona Lisa (considered a perfect painting by many) prompted a question to the class: Should an artist be able to tell when a piece ...

Expanding into 3D Animation

After being involved in video for nearly 12 years now, MorningStar Media Group has finally given me the opportunity to dabble in the one field that always seemed to escape me: 3D. While, yes, I was able to play around with some 3D software in college and during past projects I had worked on, I was never really able to delve deep into the art of three-dimensional animation. Sure, I make ...

Escaping the Creative Block – Think Like a Child

Albert Einstein once said, “To stimulate creativity, one must develop the childlike inclination for play.” Children are relatively unbiased. They don’t carry around many of the assumptions adults do, and this makes them more likely to see things adults ignore. Children also have the benefit of not knowing what is impossible, whereas adults are only too well versed in what they cannot achieve and what cannot be done. Children tend to ...

Job Opening – Web Developer

MorningStar Media Group is looking for a web developer! Please read more information be clicking on the link below and fill out a job inquiry if you are interested and live within 25 miles of the Sycamore area. Web Developer Position

The Craft of Site Content

The Craft of Site Content The harsh truth about the world today is that if people can’t find you through Google or social media, you must not exist, and simply putting yourself on the internet does not guarantee others will stumble across your web site either. All businesses must overcome the hurdle of attracting attention while also remaining reputable in their fields. Drawing people to your website with misleading headlines and meta-descriptions ...

So you’ve decided to build a Website: Part 1

You’ve probably done what many people do. You’ve thought about the pages and what your content is going to be. You’ve made up a theme in your head, and now you have that all important question: Where do I even start to build? This question can be overwhelming, but you can use one of the many content management systems to help with this daunting task. If you found yourself staring down the ...

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