Archives

The Evolution of a New Logo Design

Brands should be fluid and speak to your audience. Often times, brands need to be changed in order to suit the times. MorningStar Media Group is no different in this case, and when talking about development of a new website, it was brought up that a new logo would help to further this new look of the MorningStar brand and make it more recognizable to clients. When I was given the ...

The Art of Shutterspeed

Not so often anymore, but from time to time, I’m asked if I use a tripod for my photography assignments and the typical answer is that it all depends on what I’m shooting. Roughly 90% of the time all the assignments are done handheld, but every so often you’re glad you packed it along. There’s a couple of different reasons why it’s good to have a tripod along on your assignments. ...

Ready for Instagram? MStar’s top tips for your new profile

Whether you’ve been thinking about starting an Instagram account for a while, or you started one a while ago, there’s some basic tips that every Instagram account user can review to make sure your profile is set up to share your brand and message the best way possible. Before we talk about how to boost up your Instagram profile, let’s talk about why you might want to have a profile on ...

The Importance of Subtlety in Photoshop

For a while now, my friend has been blowing my mind with her photography. Her ability to use completely natural lighting to create dynamic images was off the charts. I couldn’t wrap my head around how she was able to perfectly light her subject, while every time I tried, I’d get multiple shadows and odd skin-tones. I had given up for awhile until speaking with one of our designers about ...

A Preview to HOW Design Live

HOW Design Live is one of the largest annual conferences for creative professionals. The five-day extravaganza provides designers with more than 80 educational sessions, 13 keynote presentations representing the most innovtative minds in design, technology and business. HOW Design Live is host to more than 4,000 attendees traveling from every state in the U.S. and flying in from dozens of countries around the world. This convention allows for an exclusive ...

MStar News: MorningStar Joins WHPRMS Board

At MorningStar, we welcome the chance to devote our expertise to help professional marketing organizations. For the past several years, we've been actively involved with strategy and marketing efforts for the Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS) through web design, social media, and digital marketing. In 2017, we're proud to contribute even more with Ryan Weckerly and Ashley Murcia joining the 2017 WHPRMS Board of Directors. Ryan Weckerly, MorningStar's President/CEO, serves as Social Media ...

What’s The Fair Use?

When you consider the effect of social media on advertising, you obviously cannot ignore the role of online video. From YouTube, Vimeo, Facebook, Instagram, and everywhere in-between, hundreds of hours of video are uploaded to video-streaming services every minute. But what happens when your video is flagged for copyrighted content? It’s a new problem in some ways, and an old one in others. If you’ve been following the news lately, you ...

Organize Your Social Media Efforts

No matter what size of business, social media marketing and strategy has become a critical must-have of any marketing plan. It’s undeniable the power that social media has to connect and inform target audiences of all ages, and how strong the medium is with influencing purchase decisions. For any company who is interested in adding social media marketing to an annual marketing plan, it’s important to think about the strategy and ...

Project Management Tool Review

In order to remain competitive in all of the services we perform here at MorningStar Media Group, our team moves rapidly to complete projects. As the project manager for this small (but mighty) group of individuals, I know I can rely on our team to perform, but to help them stay on task, I knew we needed an update to our project managing software. Last year we began looking at different ...

Creative Marketing on Instagram

As we come to realize that we are in the “Golden Age” of social media, we also begin to understand how social media’s usefulness extends beyond just sharing pictures of our pets or reconnecting with long lost friends. Social media has become a marketing juggernaut – a place where a business can boost sales and acquire clients simply by posting photos of completed work. While Facebook will forever reign as social media ...

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