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Beyond The Boost Post Button: A Tutorial

Special thanks to everyone who attended our recent Facebook advertising seminar for the Kishwaukee Women's Network!  When it comes to Facebook advertising, there is more than just the blue Boost Post button on each of your posts. You can laser target, get incredible knowledge on your visitors, and have a nimble medium to get your message out. Facebook advertising allows you to get the word out, create relationships, and increase your ...

Case Study: Boosting Website Traffic with Precision Search Marketing Campaigns

One of the strongest ways to get traffic to your website is through a strategic, laser targeted digital marketing campaign. Digital campaigns vary - from Google search campaigns to display campaigns to retargeting to video pre-roll - and each works in tandem with targeting, strategic ad copy, and budgeting to help drive traffic to your site. In 2016, MorningStar Media Group developed an award-winning* strategic digital marketing campaign for Tea Leaves ...

Facebook’s Latest: More From Friends & Family, Less From Brands

If you were following any mainstream news outlet on Friday, you saw/heard/read about Facebook's latest about face on the content they serve up to your News Feed. Less brand and news info, more content from your friends and family. If you're a small business, large business, NFP, or organization, you might have panicked, and wondered, "Well, is this really worth it?" The very short answer is: yes, Facebook is still worth it. The ...

The Passion Within

“Making art, good art, is always a struggle. It can make you happy when you pull it off. There’s no better feeling. It’s beauteous. But it’s always about hard work and inspiration and sweat and good ideas.” – Damien Hirst, British Artist Every time we go out to a new restaurant, my husband always asks, “do you know what you’re going to get or have you just been looking at the ...

The Evolution of a New Logo Design

Brands should be fluid and speak to your audience. Often times, brands need to be changed in order to suit the times. MorningStar Media Group is no different in this case, and when talking about development of a new website, it was brought up that a new logo would help to further this new look of the MorningStar brand and make it more recognizable to clients. When I was given the ...

The Art of Shutterspeed

Not so often anymore, but from time to time, I’m asked if I use a tripod for my photography assignments and the typical answer is that it all depends on what I’m shooting. Roughly 90% of the time all the assignments are done handheld, but every so often you’re glad you packed it along. There’s a couple of different reasons why it’s good to have a tripod along on your assignments. ...

Ready for Instagram? MStar’s top tips for your new profile

Whether you’ve been thinking about starting an Instagram account for a while, or you started one a while ago, there’s some basic tips that every Instagram account user can review to make sure your profile is set up to share your brand and message the best way possible. Before we talk about how to boost up your Instagram profile, let’s talk about why you might want to have a profile on ...

The Importance of Subtlety in Photoshop

For a while now, my friend has been blowing my mind with her photography. Her ability to use completely natural lighting to create dynamic images was off the charts. I couldn’t wrap my head around how she was able to perfectly light her subject, while every time I tried, I’d get multiple shadows and odd skin-tones. I had given up for awhile until speaking with one of our designers about ...

A Preview to HOW Design Live

HOW Design Live is one of the largest annual conferences for creative professionals. The five-day extravaganza provides designers with more than 80 educational sessions, 13 keynote presentations representing the most innovtative minds in design, technology and business. HOW Design Live is host to more than 4,000 attendees traveling from every state in the U.S. and flying in from dozens of countries around the world. This convention allows for an exclusive ...

MStar News: MorningStar Joins WHPRMS Board

At MorningStar, we welcome the chance to devote our expertise to help professional marketing organizations. For the past several years, we've been actively involved with strategy and marketing efforts for the Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS) through web design, social media, and digital marketing. In 2017, we're proud to contribute even more with Ryan Weckerly and Ashley Murcia joining the 2017 WHPRMS Board of Directors. Ryan Weckerly, MorningStar's President/CEO, serves as Social Media ...

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